About us
Khush is not just clothing. It is a feeling.
Khush (खुश) means happy. We started with one question: why does everyday clothing feel like a compromise between comfort and character?
Khush was created for people who want their clothes to match their energy. Some days are soft, some days are loud, some days are effortless. We design pieces that move with your mood and make everyday dressing feel more personal.
We started in a small Mumbai studio in 2024 with one product — a 240 GSM oversized tee that refused to go sheer, curl at the collar, or lose its shape. It sold out three times. The lesson stuck: people don't want more clothes, they want better ones.
Today Khush spans oversized fits, co-ords, statement layers, and luxury basics — all built on the same principle. Quality you can feel before you see, designed in our Mumbai studio and shipped across the United States, at prices that respect your intelligence.
Mood-first design
We don't design by trend calendar. Every drop starts with a feeling — calm mornings, loud nights, airport ease — and works backwards to fabric, cut, and colour.
Fabric obsession
GSM numbers on every product page. Pre-shrunk, colour-fast, tested against sweltering summers. If we wouldn't wear it weekly for two years, we don't ship it.
Honest pricing
Premium doesn't mean inflated. We work directly with mills and keep margins sane, so a 240 GSM tee costs what a 240 GSM tee should.
Made responsibly
Audited factories, low-impact dyes, and packaging that skips single-use plastic. Read the full breakdown on our sustainability page.
Build Khush with us
We're a small, remote-friendly team of designers, engineers, and fabric nerds. If that sounds like your kind of room, say hello.
Get in Touch