GSM, Explained: Why Fabric Weight Is the Detail That Changes Everything

GSM — grams per square metre — is the single most honest number in clothing. It tells you how much fabric you're actually getting.

Most fast-fashion tees sit between 140 and 160 GSM. They feel fine on day one, go sheer by wash five, and lose shape by wash ten.

Our Signature Tee is 240 GSM. That extra weight is why it drapes instead of clings, why the collar doesn't curl, and why it survives years of machine washes.

Heavier isn't always better — our Cloud Shirt is deliberately 130 GSM because a summer shirt should disappear on your skin. The point is intentionality: every Khush piece has a fabric weight chosen for how it will actually be worn.

Next time you shop anywhere, ask for the GSM. If they can't tell you, that's an answer too.